Art Comes First x Pitti Uomo Present The Coal

art comes first

“People travel to far away places to watch in fascination the kind of people they ignore at home.”

Great minds do indeed think alike and ACF is a true reflection of that sentiment. ART COMES FIRST is a collective of self taught artists and creative associates, who believe art should always come first. A little while back we let you guys in on the teaser for there Pitti Uomo 2013 presentation The Coal and acf,art comes first,pittinow we have the full length film. The line up for this film and project is heavily stacked with industry creatives starring; Kalaf Angelo, Matteo Gioli, Sam Lambert, Shaka Maidoh, Sebastian Dollinger, Aroun Ducroux and T-Michael.

Bringing together the elements of artisanal creative skills with classic tools to create unique products, The Coal project is all about showcasing creativity through the use of utilitarian techniques. It is about the ultimate balance of creative thinking and traditional techniques of manufacture, not mass market commercial products. The entire project was designed around a raw mineral theme and to reflect this all of the items involved are in a stark black colour in a variation of materials. Always pleased when menswear meets art, The Coal Project is a combination of performances and installations on the style, look and cult items in the men’s wardrobe. 7 innovators come together to create “Pack Essentials” the ultimate basics for any creative that finds themselves living out of a suitcase across different parts of the world for their work.  The main element of this project is to choose essential items that are needed for the sartorial traveler that don’t weigh a huge amount and can come in handy no matter what scenario you find yourself in.

The film below is just a mere glimpse into The Coal project. I am sure the installations at Pitti Uomo 2013 will be nothing short of mind blowing.



Corey Knight

Founder of A&H Group.