Fall Preview: The Knottery

As I gear up for PROJECT Las Vegas next week, I caught up with Jay Arem of The Knottery after first meeting him at PROJECT NYC this past January. And with fall right around the corner, I wanted a sneak peek of what to expect for this season’s campaign. Based in Brooklyn, the brand was born out of a need for “attainable style”. As a fellow menswear aficionado, some items felt out of reach and a life outside of that community was likewise incomplete. “I was working a 9-to-5 and needed a creative outlet because I was coming home feeling like I wasn’t accomplishing anything,” says Arem. “I was turning 30, and it felt like now or never.” We at A&H definitely understand the value of risk. And his paid off. He quit his day job in middle management and business at The Knottery, both online and through private runs, is only getting better. With a wife and now four kids, the pressure was on. But Jay was very resourceful, building his acumen and network. “I was just never afraid to ask a question. I looked for whoever would listen or help, scoured online for options, continued to learn about materials, construction and color.” The result is a classic cut thats always on trend and under budget. And he continues to extend the product line, with belts, scarves, and nato watch straps contributing to a full accessories line. “I just want to keep my nose to the grindstone and make nice things rather than being the company that makes something a dollar cheaper or whatever the hook is. I find myself more and more passionate about the manufacturing and craftsmanship.” As a dedicated family man, the company is managed around their schedule, which has led to a lot of late nights. “I’m testing every sample, doing quality control, answering customer emails, packaging and shipping. It’s a one-man operation.” And though Jay admits to micro-managing, he wouldn’t have it any other way. See more from The Knottery’s current collection here.



Thierry Augustin

A&H Magazine Content Director.