Since their launch in February 2012, Frank and Oak has endeavored to retain relevancy as trends wax and wane, offering customers access to what’s ‘hot’ now. As the season changes, F&O is also going through their own transition. ‘A local brand with a global reach’, they couple style with service, providing a host of options. An interplay of products, proportions, patterns, and prints for various types of people allow them to make full use of their StyleScape personalization technology. This collection is their unique iteration of seasonal standards. Tartan, fair isle, cable knits, heavy wools, leather buttons, and well crafted bags makes Frank and Oak a RTW one stop shop that you never have to step into. I’m sure you’ll be clicking away very soon.
I sat down with their newly appointed NYC marketing coordinator, Anoop Kansupada to talk about the expectations, innovation, and experimentation with the this line.
What is the vision for the brand? How was that reflected in the NYFW showcase?
This was our first time at NYFW and the big goal was to tell our story. People know about Frank and Oak but I don’t think they realize we produce 100 new pieces each month. Frank and Oak is a lifestyle brand. Everything you saw on the models (except their shoes) was designed and created by us.
What can we expect from the fall collection? Anything non-traditional?
It’s not a fall collection. These were our October, November and December collections. Each collection is unique and different from the previous. We want to be a store that sells everything a gentleman needs. The new line of bags and overcoats are my favorites.
As an active blogger, what role do you see social media playing in the overall development of F&O?
Bloggers are one tool in our arsenal of PR. Having been actively engaged in the blogging world I know how easy it is for bloggers to be taken advantage of. I want to ensure that these influencers get the credit they deserve.