Yes, you’ve heard right: Target announced their newest collaboration with not only the high-end fashion department store Neiman Marcus, but no less the 24 of the CFDA’s designers for winter 2012. The general public reacted by taking to the streets in a celebration rivaling a Word Series Championship. Kidding; well for the most part. Only us menswear/womenswear nerds jumped for joy and immediately began instagramming our happiness (along with our WIWT outfit)
But in all seriousness, this is much bigger deal that we think. Yes, smaller designers have always been collaborating with super-market chains (you know Jessica Simpson and a random BRAVO reality TV star), but this is different my friends . We’re talking high end design houses- the ones Carrie Bradshaw and company name drop on Sex and the City. Hell, if you would have told me that Thom Browne would collaborate with Target six months ago, I would most likely would have un-followed you on twitter (yes, that’s a big deal).
Here’s who we know is working on this project (as of now):
Alice + Olivia
Band of Outsiders
Diane von Furstenberg
Oscar de la Renta
Rag & Bone
What I’d like to know is who is making these collaborations happen? Seriously, I think you deserve a major raise my friend. I honestly don’t know what I would ever buy at Target. It’s like that “I’m on my way home and need to maybe pick-up something random for my place” store. Now that they also are selling food, I may just have to make it my one stop-shop for everything.
Put it on the record, Wang for Wal-Mart in 2014. Now that would be nuts.