The Icarus Deception

Seth Godin 2

In an effort to promote his new book, The Icarus Deception, author and marketing guru Seth Godin has teamed up with Squarespace, a company that provides cutting-edge creative tools. In his new book, Seth Godin expounds on the importance of pushing your art into the world and enthusiastically sharing it with others. Here at A&H, straying away from the status quo is something we strongly believe in. Create your art, share it, protect it. More strategically, make sure it gets in the right hands. More on The Icarus Deception from Squarespace:

The commonly understood moral of the story of Icarus is to play it safe, to obey authority. Don’t fly too close to the sun. In world-renowned marketer Seth Godin’s new book, The Icarus Deception, he makes the case for forging your own path, pushing beyond what is expected, and connecting with other humans by making your art–whatever it may be.

Spend more time creating your art and less time worrying about if it’s perfect enough to show to the world. Spend more time sharing your art and less time worrying about the individuals you’re afraid will dislike your work. Always strive to go against the grain and do your best work that you are passionate about. Your art is needed to beautify the world.

For more information on this collaborative project and an inspirational video, visit here.