Under the Radar – 7 Diamonds


With a slew of labels releasing new product this season, you may feel overwhelmed. Let’s focus here. We caught wind of 7 Diamonds when we were in Las Vegas’ Project Show. The thing that stood out to us was how relatively unknown they were, yet they really were doing some amazing ready to wear. Listen, we aren’t saying you’re going to love every piece, but that’s the point. For something that you may not like, someone else will. The breadth of assortment and variation in the line is so astounding, we wondered why more people weren’t going crazy for them.

As always, we bring you the first view and trust us, you’re going to be hearing a lot more about them. Above are some highlights from their new look book, enjoy and just remember you heard it from us first.



Neil Watson

Editor At Large